PPC Campaign Restructure
A paid media improvement path for campaigns that need cleaner targeting, landing page alignment, and conversion tracking.
Illustrative scenario: representative of common engagement paths. Verified client metrics are added when permissioned results are available.
Challenge
Budget is spread across mixed-intent searches or audiences, while reporting makes it hard to separate weak clicks from qualified leads and revenue opportunities.
Strategy
Separate campaign intent, improve negative keyword control, refine ad messaging, align landing pages, and verify conversion events before scaling spend.
Expected Outcome
Campaign decisions become easier because spend, enquiries, and page performance are reviewed together with clearer next-step recommendations.
Focus Areas
Intent-based campaign structure and negative keyword hygiene
Landing page alignment for high-intent ad groups
Conversion tracking validation before budget increases